Designing Danapays Brand Guide

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Brand Guide

Danapay launched a B2B app built on Ethereum and incorporated DeFi to make their platform more attractive to business owners in west africa.
I designed their brand guide and conducted User interviews. The brand guide was created in conversation with the founder.

I concluded my collaboration on this project after conducting User interviews and tests of Danapays app with business owners based in Turkey & France trying to understand what their experience making business with west africa was. High transaction fees and complex bureaucracy seemed to be problems everyone encountered.

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